The inaugural Boerne Fashion Week begins today, created to boost local business and “create a buzz” for ticket sales for the sixth annual Boerne Retailers’ Style Show & Shopping Event in September.

Amy Bierstedt with Handmade On Main said Boerne Fashion Week is a retail event using social media to promote buying local, as well as push tickets for the Sept. 21 Retailers’ Style Show at the Bevy Hotel.

The style show is a ticketed event with appetizers, wine and cocktails, pop-up shopping, a live raffle, and a runway show included in the ticket price.

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