Joe Schnessel sits at a drum kit in a back room of the Sam Ash store in Margate, keeping time with a familiar classic rock song before he’s paged to take a phone call from a customer inquiring about the company’s ongoing liquidation sale.

He explains to the caller that the 5% discount on drum and accessories — the opening offer in what figures to be a three-month-long wind down — was just increased to a 10% discount the day before.

He says he knows it’s not a big discount but tells the customer that he might want to come into the store and check out the selection.

Drum salesman Joe Schnessel plays the drums in between customers at the Sam Ash Margate store on Friday, May 17, 2024. South Florida's Sam Ash Music stores are closing. (Mike Stocker/South Florida Sun Sentinel)
Drum salesman Joe Schnessel plays the drums in between customers at the Sam Ash Margate store on Friday, May 17, 2024. South Florida’s Sam Ash Music stores are closing. (Mike Stocker/South Florida Sun Sentinel)

Because before long, all the drums — and the guitars and picks, keyboards, microphones, mixing boards, P.A. systems, music books, patch cables, and everything else this store has provided to experienced and novice musicians for nearly three decades — will be gone.



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